Sheet Mask Beauty
Dear Beauty Addicts,
I hope you are having a super day, wherever you are.
Today I’m going to talk about sheet masks – that part of any self-respecting Japanese beauty regimen that startles even grown men when they lay eyes on them for the first time.
This past winter in Japan featured air completely devoid of moisture as usual.
I took better care of my skin and kept it more exfoliated and moisturised than last year I think, so I didn’t see any skin flaking off this time. I paint a charming picture, I know.
I also decided to incorporate sheet masks into my beauty regimen this year.
This post will be a review of some of the Clear Turn products.
If I understand correctly, the Clear Turn brand, produced by Kose Cosmeport, spent 9 years at the number one spot of cosmetics rankings. Not bad, right? That many people can’t be wrong, so I decided to try out some of their offerings.
I have tried the Babyish (who doesn’t want skin as soft and smooth as a baby’s after all??) moisturising and brightening full face sheet masks, and the mini ones for lines around your eyes (crows feet and fine lines) and mouth (laughter lines).
Having sensitive skin prone to redness and breakouts, I always have to be super careful about the products I try. (As an aside, here is where I rant about my mum being able to use anything on her skin and never have any issues. I think I’ve seen her have one pimple in my entire life. So unfair.) The Clear Turn products are “6 free” – that is fragrance free, colour free, mineral oil free, alcohol (ethanol) free, surfactant free, and silicone free – so I thought that sounded like good news for my skin.
Of all of the three products I tried out, all were super gentle on my skin and caused no irritation whatsoever. That always scores top points in my book.
They are also super affordable! I can’t remember exactly how much I paid, but a pack of 7 sheet masks was about JPY350-400 I think. Happy wallets all around!
You can also try out a small pack before investing in the huge ones that contain 50 masks.
Made in Japan. To me this is a guarantee of top-quality products. Japanese women are VERY particular about the quality of their beauty products, and won’t settle for anything less, so I know that when a product is made in Japan, I can usually trust it to be decent.
You can find them quite easily! They can be bought in drugstores like Matsumoto Kiyoshi or Tomod’s, convenience stores sometimes stock them, and Donkihote.
Compared to my Hada Labo masks (which I will review at some point), I didn’t find them particularly moisturising or plumping. Of course, I think this range in particular is designed for Japanese women in their 20s and they might not need such heavy duty moisturising properties in their masks. I might try the yellow range, which seems to be more moisturising, but I will not buy the pink and white versions again.
Another aside: I read somewhere that caucasian skin ages 10 years ahead of Japanese skin. So, a white woman of 20 has the same skin as a Japanese woman of 30, and a 40-year old Japanese woman has skin equivalent to a 30-year old white woman. Genetics is crazy isn’t it??
The fit of the masks was also a bit different to my Hada Labo masks. It took some getting used to, but I think because the material is thicker there is less product and it sticks less well to the face. I can keep my Hada Labo masks on or 25 to 30 minutes, but these Babyish ones only for about 15 to 20 before they dry out.
With the mini patches targeting fine lines around the eyes and laughter lines around the mouth, I loved loved loved the concept, but I really didn’t find they made any difference for products containing retinol, collagen and hyaluronic acid. I only use them about once o twice a week though, so maybe you are supposed to use them every single day to see a difference?
My feeling though is a good eye cream might be a better investment.
Future Sheet Mask Purchases from Kose Cosmeport
I think I would quite happily try out the Babyish Highly Moisturising Lustrous Mask (yellow), as well as some of the White Masks, which I think are more heavy duty, and the Essence Masks, which seem to have more of a serum-like action.
Of course, whatever I try next I will be sure to review for you, so you can decide if you want to get your hands on them or not.
You can find more info here: http://kosecosmeport.co.jp/clearturn/en/babyish/
These sheet masks are crazy popular in Japan right now, and there are loads of fun ones on the market. If you happen to passing through or on holiday in Japan, these make a nice gift for the special women in your life.
If you have any experience of sheet masks, I would love to know how you found them.
My nephew was terrified out of his mind when he saw my mum wearing one for the first time! Too funny.
I also nearly jumped out of my skin once at a hostel in Okinawa last year when I glanced over at the girl in the opposite bunk and she’d just put one on!
So much love to all of you, and also my thoughts are going out to everyone affected by the recent earthquakes in Kumamoto and Ecuador.