This year, 2014, was the first time I ever bought an Etude House product.
I had just found out that Bourjois had left Japan (come baaaaack!!) and it was still hot and humid and I was always sweaty, so I needed something cheap that I could carry around with me and didn’t have to worry about how much I was using since I could always get more.
I looked around a lot of different blogs and knew there was an Etude House shop near me in Shinjuku Lumine Est, so I went in, had a look around and picked the Etude House Perfect Mineral BB Cream Bright Fit in W13 Natural Beige.
I’m on my way to using it up now, so I think I can do a proper review on it.
First off, let me say the packaging was gorgeous. Pretty pastel pink and with a bit of incandescence, not unlike some nail varnishes out there on the market.
The cream comes in a tube with a pump, which I quite like, as when the pump eventually stops working because there is too little product left, I can just take my kitchen scissors and cut it open to make sure I get every last bit out.
You get 60g of product, which is double that of most foundations, even my beloved Bourjois ones, for just under ¥1,700 – a bargain! I use about one and half pumps normally, one pump on those rare good skin days, and two when I feel like I need to cover more, but I find that the coverage is good enough that I don’t need to use concealer over the top.
The finish is very dewy, like, Korean celebrity dewy. Some people really want that look, but I do powder my T-zone, especially in sweaty summer. I do get shiny again around that area during summertime, but recently it’s been cold and dry, so I don’t get a lot of shine in the winter months it would seem.
As for the colour, it can look a little terrifying when you first put it on, like it’s way too grey, but if you give it a few minutes to sink in, either my eyes get used to it or it adapts to my skin tone, but it doesn’t look scary at all, and once you’ve done your powder, blush, and the rest of your makeup, the end result is nice.
It does have a particular smell, I can’t pinpoint it, but you can smell it when you apply it. You can’t really smell it once it’s on though, but people who don’t like their products to have a fragrance might not like this.
I feel like I’ve covered all the good points, and now it’s time to talk about a couple of things I don’t like about this product.
I find that it tends to settle in my fine lines, especially my laugh lines around my mouth and makes them more noticeable after a while. I minimise this throughout the day by patting the product in with my finger, but it’s far from ideal. Even if I use a primer it tends to happen. If anyone out there has any suggestions for foundation which does not settle in lines and wrinkles, please tell me!!
Another bad point for me (although this is the case with many foundations I suppose) is that it transfers, even if you powder. So if you accidentally touch your face while doing your makeup, it will disturb the foundation and you will need to pat it in to fix it. Also, if you are a face toucher, throughout the day you will get product on your hands. Also, if you are blowing your nose or patting off sweat, product will come off.
There wasn’t a big choice of BB creams available when I bought this, but Etude House have since released their full range here, including the Cotton Fit, Blooming Fit, and Perfect Fit. I would definitely like to try some of those as this is good for going to work, or if I have to go out with friends or just out shopping for the day. For a special event I might choose a higher end foundation, but for everyday, casual use, this is a good, affordable product for me.
One more nice thing is that they seem to be generous with samples, and always have an offer or something special on.
I recently bought a BB cushion compact, which I have yet to use, but the sales assistant gave me a voucher for ¥700 off, and I ended up paying only about ¥2,000 for the product, and I got a present on top of that. What’s not to love?
This will most likely be my last post of 2014. I will be taking a break at the end of the year and a digital detox of sorts will do me the world of good.
I have loved blogging this year, even though I haven’t always had the motivation, and want to thank everyone who has ever visited my blog for bearing with me and reading my posts.
I wish you all Happy Holidays, and a Happy New Year, and I hope that 2015 will bring all of you the success, happiness, love, and special moments you deserve. I love you all!