Sometimes in a bid to (attempt to) make healthier choices, I try out some bits and bobs from my local macrobiotic and organic shop. As the prices are exorbitant, this does not happen often. But as i was browsing one day, I felt and insane desire to try out soy milk ice cream. I did try some once from National Azabu, the import supermarket frequented by wealthy expats, but it really did leave a lot to be desired – it was not very nice.
Not usually one to give up at the first hurdle, I tried again.
The packaging of Natural Factory ice cream is not exciting in the slightest. It is positively Spartan – plain white, with only the brand name and the flavour on the lid. Compared with other brands like Häagen-Dazs, Meiji, and Lotte whose packaging is bright and colourful, it somehow feels as though it wouldn’t compete, but it also feels more homemade.
I wasn’t holding out much hope but it took only one spoonful, the first, for me to become a big fan. It was gorgeous! Smooth, creamy, chocolatey – perfection. It is definitely something I could become obsessed with if it weren’t for the price. Retailing at roughly ¥400, it is expensive enough to make sure that it remains an occasional treat (which may actually be a good thing in the end). Perhaps this means it will always be special – not a bad thing at all.
Besides, convenience stores are rife with other, more affordable, snacks for when I get the munchies.
This was a winner, and I cannot wait to try my next one.
Hmmm, which flavour should I go with next? That is the question.
I hope you are all having a great start to the week, my loves. June is here, which means the temperatures and humidity are on the rise. My self-imposed exile from society will begin very soon. I’ve already retired all of my trousers for the next four months.