As soon as I saw the ads for this on the train, I knew I had to try it! I’m a sucker for new Häagen-Dazs flavours – we’ve clearly established that fact already.
Now, I love sweet potatoes, and murasaki imo means, quite literally, purple potato. (I do mean literally as literally and not figuratively here. I really can’t get over that meaning having been added to official dictionaries. Call me old fashioned if you like, but that’s how I feel.) Its cousin, the satsuma imo is also available here – that one is the kind that’s yellow-orange inside, and just as yum.
In line with most Häagen-Dazs releases, it was very nice. It wasn’t overly sweet, and it was a fun and pretty lavender colour, with darker purple swirls all the way through it. It was a combination of milky sweet potato sweetness. It was a more demure flavour than some of the ones that have been released over the years, Green Tea and White Chocolate Truffle, for example.
If you are in Japan and have the chance to try this, please do. It is a flavour that can be found at soft serve ice cream shops as well, so don’t fret if your local convenience store doesn’t stock these.