Häagen-Dazs for Autumn – Purple Potato

As soon as I saw the ads for this on the train, I knew I had to try it! I’m a sucker for new Häagen-Dazs flavours – we’ve clearly established that fact already.

Now, I love sweet potatoes, and murasaki imo means, quite literally, purple potato. (I do mean literally as literally and not figuratively here. I really can’t get over that meaning having been added to official dictionaries. Call me old fashioned if you like, but that’s how I feel.) Its cousin, the satsuma imo is also available here – that one is the kind that’s yellow-orange inside, and just as yum.

In line with most Häagen-Dazs releases, it was very nice. It wasn’t overly sweet, and it was a fun and pretty lavender colour, with darker purple swirls all the way through it. It was a combination of milky sweet potato sweetness. It was a more demure flavour than some of the ones that have been released over the years, Green Tea and White Chocolate Truffle, for example.

If you are in Japan and have the chance to try this, please do. It is a flavour that can be found at soft serve ice cream shops as well, so don’t fret if your local convenience store doesn’t stock these.

Enjoy!

Chuuu xoxo

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19 thoughts on “Häagen-Dazs for Autumn – Purple Potato

  1. Potato ice cream. I know it’s purple potato, but still. Awesome.
    Your literally-figuratively rant gave me a headache. But I know what you mean about the dictionary addition… : )

  2. I’ve never seen purple ice cream before, and the swirl looks so lovely. Though I’m so picky that I don’t see myself buying that (IF they still sell it when I arrive to Japan hahaha).

  3. I’m going to hunt this down tomorrow 😀 I don’t think the grocery store buy me carries it so I’ll have to go to another one! That swirl is definitely a nice touch, oh Japan.

  4. In Phillippines, we call this “ube” (taro)—this is my all time favourite ice-cream, and bubble tea flavour. Lucky for me, “ube” ice-cream is sold at one of my local asian supermarkets, but it is sooooo expensive, it costs almost $10 CAD for a little tub. LOVE!!!

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